Introduction

Your pricing page is the make-or-break point for many customers. This guide shows how to stop losing sales and build a pricing page that works.

What's the Problem It Solves?

Most SaaS pricing pages confuse people, hide key info, or try to be clever instead of clear. This article helps early and growth-stage companies build pricing pages that customers understand, trust, and convert on.

Quick Summary

A pricing page is one of the most visited parts of your website. It’s where serious buyers go to make a final choice. But many companies treat it like an afterthought. They hide prices, stuff the page with too many plans or features, or try to over-design it. Elena argues this needs to change-especially in a world where buyers want to decide on their own, fast.

She breaks down how to build a pricing page that actually works: show clear pricing upfront, use clean layouts, make call-to-action buttons obvious, and avoid tricks like pop-ups or hidden costs. Pages should be simple, clear, and focused. The article also reviews top pricing pages from companies like Slack, Figma, and Miro-showing what they do well and what to avoid. It even gives tips for handling complex setups like add-ons, multi-product pages, and self-serve checkouts.

Lastly, Elena explains what metrics to track, such as how many people visit the pricing page, how many start checkout, and how many finish. She also pushes you to test your pricing page often-because not testing is still a kind of test, just without any data to learn from.

Key Takeaways from the Article

• Always show your prices on the website. Hiding them hurts trust and blocks fast decisions
• New buyers (especially younger ones) expect simple, honest pricing with no extra calls or demos
• Use one clear value metric to show how pricing grows with usage or results
• Pages with 3 to 5 plans work best-more than that is confusing
• Keep design simple. Don’t hide the most important info like price or call-to-action
• Include a short summary of each plan at the top, and full details further down
• Add-ons help reduce churn by letting people pay only for what they use
• If a feature is used by less than 30% of users, turn it into an optional add-on
• Multi-product pricing is hard-don’t rely only on tabs, use links, SEO, and in-product nudges
• Track visits to your pricing page, checkout starts, and conversions at every step
• Use reverse trials to show paid features right away, boosting upgrade chances
• Test pricing pages often. If you haven’t changed anything in a year, you're likely losing money
• Inside your product, promote upsells clearly so users know what they’re missing

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