Introduction

Product tours are falling behind. Users now want help that fits into their flow-not pop-ups blocking the way.

What's the Problem It Solves?

The report tackles a major issue in SaaS: outdated onboarding tactics. Many companies still use long product tours or annoying pop-ups, but data shows these don’t work anymore. Chameleon’s report shows what actually helps new users get started and stay engaged.

Quick Summary

For years, software tools used product tours to teach new users. But in 2025, this strategy is breaking down. The data shows most users skip long tours and feel frustrated when forced through them. Instead, users want to learn things as they go, at their own pace, without being interrupted.

Chameleon analyzed over 550 million user actions and found that people prefer tools like embedded guides, helpful checklists, and well-timed nudges. These help without getting in the way. Modals (pop-ups) still have a place-but only when timed just right. Surveys need to ask better questions at better times. And Launchers (in-app help centers) quietly guide users better than most other tools.

The future is about helping people faster and smarter. That means fewer interruptions, more personalization, and letting users discover features when they need them. Teams that use in-app automation, AI guidance, and self-serve tools will win over new users more easily.

Key Takeaways from the Article

• Long product tours are dying-keep them under 5 steps and let users start them when they want.
• Embedded tips (like in-line cards) beat pop-ups in engagement by 1.5x.
• Modals only work when triggered by user actions-not randomly.
• Launchers are great for checklists and have the highest tour completion rate (67%).
• NPS surveys are dropping in performance-targeted CSAT surveys work better.
• Users want to explore products before signing up-interactive demos increase trial conversions by 65%.
• Future onboarding is: less pushy, more smart, and built around what users actually do.
• Automation and AI-driven guidance are the new standards for better user onboarding.

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