Introduction

A homepage is only the start. To turn visitors into buyers, your website needs to show how your product helps them.

What's the Problem It Solves?

Most SaaS sites stop at the homepage, leaving visitors unsure how the product solves real problems. This article explains how to build out the rest of your site to guide buyers and help them take the next step.

Quick Summary

A homepage gives visitors a first look, but it rarely gives them enough to buy. Many early-stage SaaS websites focus too much on product features, assuming visitors already know what they want. In reality, most people want to know how the product will help them solve problems.

This article shows how Equals redesigned their site to focus on use cases-real-world ways people use the product. They built clear, connected pages that explain what you can do with Equals, not just what it is. They also created a clean page to show all features, made sure every claim was backed with screenshots, and kept the design simple, helpful, and easy to follow. The goal is to make it easy for any kind of visitor, whether they want benefits or features, to quickly find what they need.

Key Takeaways from the Article

• A homepage is just the start. It should lead visitors deeper into your story.
• Most visitors don’t care about features-they care about solving a problem.
• Show clear use cases: what people can do with your product, not just what it does.
• Some buyers do want features, so include a clear list they can scan quickly.
• Use real screenshots instead of abstract designs to prove your product works.
• Let the design guide visitors logically through each step or page.
• Avoid marketing fluff-make it easy for people to find what they’re looking for.

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