B2BVault's summary of:

Product-Led Growth Guide: Strategies and Examples for B2B SaaS

Published by:
A88 Lab
Author:

Introduction

Tired of ads not working anymore? Affiliate marketing can help you grow your business in a smart and steady way.

What's the Problem It Solves?

Most marketing channels stop working as well over time. Businesses hit a wall with ads or paid growth and need a new way to scale. Affiliate marketing gives them a way to grow by working with outside partners who help bring in new customers-and only get paid when they deliver real results.

Quick Summary

Affiliate marketing is when people or websites promote your product and earn a commission when they help you make a sale or gain a lead. It’s a performance-based system, meaning you only pay when something good happens. It works best when your business already has a good product, some traction, and the budget to support partner work.

This article explains how to set up an affiliate marketing program in a smart, step-by-step way. You start by picking the right tracking tools and setting clear goals. Then, you recruit the right types of partners-like influencers, review sites, loyalty programs, or coupon platforms-and give them what they need to succeed. As your program grows, you improve how you pay partners, test what works, and look for better placements and new types of partners.

The article also explains how to spot the right time to start affiliate marketing (like when you’re making $1M+ per year) and how to avoid common problems, like shady traffic, brand misuse, or bad-fit partners. A strong affiliate program takes time-usually a few years to fully scale-but if built correctly, it can drive 10% or more of a company’s total revenue.

Key Takeaways from the Article

  • Affiliate marketing helps you grow by paying partners only when they bring real results.
  • It’s great for companies that want to grow safely without big ad budgets.
  • A strong program is built in phases-recruiting, testing, and scaling over time.
  • There are four main types of partners: creators, review sites, loyalty/rewards, and coupon sites.
  • Different partners deserve different pay-match commissions to the value they bring.
  • Tools like tracking platforms or affiliate networks help manage partnerships and avoid fraud.
  • Success means giving partners good content, support, and goals-and checking in often.
  • Test, learn, and improve: affiliate programs need regular updates and smart changes.
  • A good affiliate program takes time but can add major revenue and reduce marketing risk.
  • Only start if you have the budget, team, and product fit-it’s not a quick fix, but it works.

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