Introduction

Want people to remember your brand without thinking? Use linking. It’s how your brain saves effort and forms habits fast.

What's the Problem It Solves?

Most buyers won’t take time to figure out what your brand is or why it matters. If they can’t link you to something they already know or want, they’ll ignore you. This article explains how to build strong mental connections that stick and drive buying decisions.

Quick Summary

Your brain is lazy by design. It tries to save energy by linking things together instead of figuring out everything from scratch. This mental shortcut helps people decide faster. That’s why smart marketers use linking to tie their brand to a feeling, product, person, or goal their buyers already recognize.

The article shares how linking works through stories, examples, and science. When people see a brand connected to something they care about-like success, ease, or fun-they’re more likely to trust it and buy from it. A great example is a cereal brand using lookalikes of famous people to spark attention and trust, even without big names or budgets.

Linking can be used in all types of businesses. Tech companies can link their tools to well-known problems like old spreadsheets. Service brands can use exact numbers to feel more real and build trust. Using images, feelings, or familiar phrases over and over again helps your brand stick in people’s minds without extra effort.

Key Takeaways from the Article

• The brain saves energy by connecting new things to familiar ones
• Brands should link themselves to clear ideas buyers already understand
• Linking can happen through words, numbers, stories, pictures, or people
• Use exact numbers to make claims feel more real
• Images help people remember your brand longer
• Even small brands can create strong links using smart storytelling
• If you link your brand to what buyers want, you’ll be the first name they think of when the time comes to buy

‍