Introduction

Writing good marketing copy is hard when you start from nothing. This guide gives you shortcuts - formulas that make it much easier and faster to write words that sell.

What Problem Does It Solve?

Many people freeze when writing headlines, emails, or landing pages because they don’t know where to begin. This article solves that by giving you proven copywriting patterns to follow, so you’re never stuck again.

Summary

The article gives you a huge list of copywriting formulas that help you write faster and more effectively. These formulas are like blueprints - they show you how to structure your copy so it grabs attention, keeps interest, builds desire, and gets people to act. Some examples include AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitation, Solution), and 4Ps (Problem, Promise, Proof, Proposal).

You can use different formulas for different parts of your marketing: headlines, sales pages, emails, ads, value propositions, and even testimonials. There are even formulas for Facebook posts, tweets, video scripts, and call-to-action buttons. The article shows that great copy isn’t about being lucky or super creative - it’s about knowing what works and using it well.

It also reminds writers that formulas are most powerful when paired with solid research and testing. Instead of guessing, you can use these tools to write smarter, better, and faster - even with help from AI.

Key Takeaways

• Don’t start from scratch - formulas help you write faster and better.
• A good copy formula gives your writing structure and flow.
• Match the formula to the situation (emails, landing pages, buttons, etc.).
• Some of the most useful formulas include:
  • AIDA: Grab attention → Build interest → Create desire → Ask for action.
  • PAS: Show the problem → Make it feel worse → Offer your solution.
  • 4Ps: State the problem → Promise a result → Prove it works → Push to act.
• There are formulas for almost everything: headlines, testimonials, emails, even tweets.
• Use these frameworks as a starting point, then test and tweak your copy to fit your audience.
• Combining copy formulas with strong research or AI tools can help you win even faster.